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Composable Commerce and Digital Assets In progress

Composable commerce architecture with SFCC, AEM, Adobe Target and Analytics for a national liquor retail group

Solution architecture for a composable Salesforce Commerce Cloud (SFCC) storefront and Page Designer experience, with AEM as the content platform and Adobe Target and Adobe Analytics as the personalisation and measurement layer, within the client's unified commerce program.

SectorRetail
ClientNational liquor retail group
RoleSolution Architect
PeriodApr 2026 - Present
EmployerAnchora
201020122014201620182020202220242026
Outcomes at a glance

The numbers

4platforms in one composable stack: SFCC, AEM, Target, Analytics
2architecture directions compared for executive decision
The challenge

Where it started

  • A platform decision between a commerce-led (SFCC Page Designer) approach and a layered composable architecture
  • Commerce moving from the current platform to SFCC while experiences keep running
  • Personalisation and measurement needing a clear role on both the current and future platforms
Workstreams

How it was delivered

  1. 1

    Architecture decision

    Executive advice on commerce-led versus layered composable architecture, with options and diagrams.

  2. 2

    Target architecture

    How the SFCC storefront and Page Designer, AEM, Adobe Target and Adobe Analytics work together as commerce moves to SFCC.

  3. 3

    Personalisation and measurement

    Adobe Target and Analytics quick wins on the current platform and the configuration approach for the future platform.

What was delivered

Scope and deliverables

  • Architecture options and diagrams for executive stakeholders
  • Integration view of SFCC storefront and Page Designer, AEM, Adobe Target and Adobe Analytics
  • Adobe Target and Analytics workstream: quick wins now, configuration approach for the future platform
Architecture view

How the pieces connect

Architecture view: Composable experience layer connected to SFCC storefront, SFCC Page Designer, Adobe Experience Manager, Adobe Target, Adobe Analytics, Current commerce platformComposableexperiencelayerSFCC storefrontSFCC Page DesignerAdobe Experience ManagerAdobe TargetAdobe AnalyticsCurrent commerce platform

Simplified view of the main platform and the systems it connects to.

The result

Outcomes

  • Architecture options and diagrams to support the executive platform decision
  • A defined role for each platform as commerce moves to SFCC
  • A Target and Analytics workstream covering the current platform and the future platform
Technologies

Platforms and tools

Salesforce Commerce CloudSFCC Page DesignerAdobe Experience ManagerAdobe TargetAdobe Analytics
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