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AI-First Digital Visibility
AI-readiness quick wins: 2.5x faster pages and AI-crawlable content in six weeks
A six-week implementation of 10 quick wins across performance, crawlability, understandability, accessibility and process, delivered on the existing AEM and React platform.
SectorTourism
ClientState tourism organisation
RoleAdobe Solution Architect and Tech Lead
PeriodDec 2025 - Present
EmployerAnchora
Outcomes at a glance
The numbers
2.5xpage load speed improvement on article pages
>50%React bundle size reduction
~25%reduction in total bandwidth
2 sLCP reduction on simulated fast 4G
The challenge
Where it started
- A full SPA bundle and render-blocking scripts slowing article pages
- Navigation and internal links invisible to crawlers until interaction
- Inconsistent structured data and no llms.txt for AI platforms
- Keyboard and heading issues in shared components
- Slow local build and test cycles
Before and after
Ten quick wins across five domains
Performance
Bundle sizeFull SPA bundleMore than 50% smaller via code-splitting
LCP (fast 4G)Around 4 to 5 s baselineAround 2 s reduction achieved
BandwidthUnoptimised imagesAround 25% cut via Dynamic Media
Render blockingmodel.js blocking renderPre-loaded; blockers removed
Crawlability
DOM navigationJS-only menu, invisible to crawlersNavigation in the DOM on initial load
robots.txtMismatched crawl directivesExplicit rules for bots and AI crawlers
Internal linksHidden behind interactionFully discoverable on load
Understandability
JSON-LD IDsInconsistent entity IDsFixed; correct entity resolution
Event markupNo structured dataJSON-LD added to events pages
Script qualityEmpty or invalid script tagsRemoved; clean parser signals
llms.txtNot presentImplemented; identity defined for LLMs
Accessibility
Keyboard navigationHeader menu not keyboard operableFully operable; focus states fixed
Heading levelsIncorrect levels in banner componentsCorrected across all templates
Process
Local dispatcherNo local AEM dispatcherRunning locally and testable
Build timeMinutes per cycleDown to a few seconds
URL rewritingBroken local navigationCorrect rewrites in the local environment
What was delivered
Scope and deliverables
- Code-split React bundles and pre-loaded critical scripts
- Image optimisation through Dynamic Media
- Server-visible navigation and discoverable internal links
- robots.txt rules for search and AI crawlers
- Corrected JSON-LD entities and events structured data
- llms.txt defining the brand identity for LLMs
- Keyboard-operable navigation and corrected heading levels
- Local AEM dispatcher, fast builds and URL rewriting
Architecture view
How the pieces connect
Simplified view of the main platform and the systems it connects to.
Infographic
Before and after
BeforeAfter
Relative values, baseline = 100. Derived from the measured improvements above.
The result
Outcomes
- 2.5x faster article pages and a 2 s LCP reduction on simulated fast 4G
- More than 50% smaller React bundles and around 25% less bandwidth
- Content and navigation visible to search engines and AI crawlers on first load
- Accessibility fixes across all templates and a faster developer workflow
Technologies
Platforms and tools
Related work
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